Expedia turns reels on Instagram into bookable travel itineraries, industry-first feature – WiT

Expedia turns reels on Instagram into bookable travel itineraries, industry-first feature New APIs for car, activities, insurance, and air unlock end-to-end trip packaging for B2B partners, while the new Reservation Management API saves hotels an estimated 8 million hours and $120 million in annual operational costs Expedia Group announced a major expansion of its B2B technology platform, launching new APIs and advertising innovations designed to power partner growth and unlock smarter traveller engagement. The company is also extending its reach with new GenAI-powered discovery experiences, starting with Expedia Trip Matching, a first-of-its-kind feature that turns reels on Instagram into personalised travel recommendations. Additionally, with the latest release of its new end-to-end AI Agent on Hotels.com, and integration with OpenAI Operator and Microsoft Copilot Actions, Expedia Group is making trip planning more intuitive and accessible — meeting travellers across every touchpoint. These latest innovations were shared during Expedia Group’s flagship EXPLORE event. “As the leading B2B travel platform, Expedia Group is investing to help partners grow faster and serve travellers better,” said Ariane Gorin, CEO of Expedia Group. “With our new APIs, as well as expanded tools in Expedia Group Advertising, we’re giving partners the technology, reach, and intelligence they need
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