Extending our built-in protections to more teens on YouTube

News and Events By James Beser , Director of Product Management, YouTube Youth Jul 29, 2025 – [[read-time]] minute read We’re extending our existing built-in protections to more US teens on YouTube, using machine learning age estimation. People come to YouTube to learn and be entertained. This is true even for the youngest audiences, and it’s why we remain laser focused on making sure they have a safe and age appropriate experience. Over 10 years ago we launched YouTube Kids, and 4 years ago implemented supervised accounts for pre-teens and teens. Back in February, we shared that we would soon introduce technology that would distinguish between younger viewers and adults to help provide the best and most age appropriate experiences and protections. Over the next few weeks, we’ll begin to roll out machine learning to a small set of users in the US to estimate their age, so that teens are treated as teens and adults as adults. We’ll closely monitor this before we roll it out more widely. This technology will allow us to infer a user’s age and then use that signal, regardless of the birthday in the account, to deliver our age-appropriate product experiences and protections. We’ve
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