Facebook Bolsters Brand Safety Tools; Apple's Privacy Day Leaves Ad Tech In The Lurch

by AdExchanger // Monday, February 1st, 2021 – 12:03 am Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe? With brands and agencies calling on social media platforms to ensure ads aren’t adjacent to harmful content, Facebook announced that it’s building a tool for advertisers to keep their ad placements away from certain topics in its News Feed. Per CNBC, the company said it will begin testing “topic exclusion” controls with a small group of advertisers. For example, a children’s toy company would be able to avoid content related to “crime and tragedy,” if it wished. Other topics will include “news & politics” and “social issues.” Facebook, YouTube and Twitter have all been working with marketers and agencies via the Global Alliance for Responsible Media (GARM) to develop consumer and brand safety standards, including outlining definitions of harmful content, standards for reporting, independent oversight and agreeing to make tools that better manage ad adjacency. The brand safety tools for Facebook’s News Feed are also being used with its other ad solutions, such as in-stream video or on its Audience Network,  » Read More