Facebook Is Rolling Out AI Characters With Dated Personalities to Lure Gen Z

Meta is hoping to gain more Gen Z customers with new AI chatbots.The bots are based on outdated characters that aren’t as resonant with a Gen Z audience.Gen Z’s reaction to chatbots varies widely, from anxiety to trying to “break” the chatbots’ rules. Loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. Meta is aiming to reel in younger customers this week with witty AI chatbots across its apps — but the company’s idea of Gen Z humor might be a little off.As Meta calls them, Gen AI Personas are being tested by employees and will likely be announced Wednesday at the Meta Connect conference, The Wall Street Journal reported. The age of the employees evaluating the bots is unclear, but Meta announced the development of the bots in February.One persona targeted toward Gen Z is “Bob the Robot,” a chatbot based on the character Bender from “Futurama.”Bob is meant to be sarcastic, sassy, and slightly sardonic — although one employee noted that he can be rude and “unhelpful.””Him being a sassy robot taps into the type of farcical humor that is resonating with young people,” one employee
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