Facebook now a 'credible competitor' to TV as it releases new in-stream video stats

Facebook has claimed it is now a ”a very credible competitor” to broadcast TV and other ad-supported video media channels, as it touts a ”new era” of in-stream video inventory to brands.Ian Edwards, global connections planning director at Facebook, told The Drum that the platform’s in-stream video content (video ads that play before other video content) reaches 2 billion people every month. “Facebook is now a very credible competitor and option for video advertising, especially given that 2 billion people watch in-stream eligible videos every month,” he said.”In addition, 70% of in-stream standalone video ad views are completed globally. The beauty of our in-stream video ad placement is the ability to target relevant audiences in an easy and innovative way. With new features such as Video Topics, this means that advertisers can now be even more specific with their topic targeting than on other channels.”Facebook expanding in-stream capabilitiesFacebook has expanded its topic targeting options as it moves into a ’new era’ of in-stream video. Over 20 topics and 700 sub-topics are available for in-stream only video; advertisers that choose a topic can place their ad in content tagged by users and creators with that topic.According to Facebook, over 2 billion…
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