Facebook tests going Reels-first in India – TechCrunch

Image Credits:Mateusz Slodkowski/SOPA Images/LightRocket / Getty Images 5:38 AM PDT · October 6, 2026 Meta has started testing a new Facebook UX in India that sends some users directly into full-screen video when they open the app, putting Reels front and center. First outlined in July by Facebook head Tom Alison, the test is designed to offer a more immersive, video-forward user experience. Alison said at the time that Meta planned to begin testing it later in the year in “video-heavy countries” outside the U.S., though he didn’t specify where. The company will explore bringing the user experience to the U.S. next year, he said. Users included in the test can opt out and return to a Feed-first experience, Meta said. The classic feed will remain available as a second tab on the Facebook app. The test comes as Meta moves to make video more central to Facebook. Last year, the company said all new videos posted to Facebook would be shared as Reels, regardless of their length or format, and it even renamed the app’s Video tab to “Reels.” Meta has previously said young adults spend about 60% of their time on Facebook watching videos. India has long been
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