Facebook to crack down on unoriginal, copycat content – Mashable

Meta removed 10 million fake profiles impersonating creators as part of a broader push to clean up your Feed. Facebook is trying to do something about all the stolen content in your feed Credit: Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images It can be frustrating to swipe through your Facebook Feed and be inundated with accounts dedicated to stealing other people’s work, impersonating people, and generally participating in copycat antics. But Facebook is trying to put a stop to that slop. In April, Meta implemented changes aimed at improving the Feed experience by reducing spammy content tactics used to boost views, gain followers, and monetize inauthentically, ultimately leading to a less enjoyable scrolling experience. The platform announced it would reduce the reach of, or completely remove, accounts that engage in this behavior, while boosting visibility for those who share original content. In a Monday blog post, Meta said it “took action on” 500,000 accounts engaged in spammy behavior during the first half of 2025 by “applying measures ranging from demoting their comments and reducing the distribution of their content to preventing these accounts from monetizing.” The platform also took down 10 million profiles impersonating large content producers. Mashable
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