The International Basketball Federation (FIBA) has linked up with Twitch as part of a new multi-year collaboration, launching later in spring this year. The Amazon-owned streaming service will show around 600 hours of live basketball action each year to the Switzerland-based federation’s Twitch channel, along with other ‘unique programming formats’. In addition, FIBA will grant fans of the sport access to official footage to produce FIBA-related content for their own platforms, as part of the organisation’s wider strategy to establish a network of creators in each of its major markets across the globe – Australia, France, Italy, Spain and the US – who will co-stream live games. Damian Burns, SVP EMEA at Twitch, said: “Twitch is a community of superfans where the most passionate come together to participate in and shape their own entertainment – live. “FIBA is an innovation-driven organisation and is passionate about bringing fans together in new interactive ways around livestreaming. This makes FIBA the perfect fit for Twitch. We are excited to see FIBA reach new and existing audiences across the globe with truly innovative content that makes the most of the tools and resources Twitch has to offer.” All of FIBA’s 3×3 tournaments, the EuroLeague…
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FIBA targets Twitch content creators in multi-year collaboration
