Foreign Ministry makes Snapchat debut amid PM Modi’s Gen Z push – India Today

The development came as Prime Minister Narendra Modi urged his cabinet colleagues to bolster their social media presence by engaging with young minds through the use of interactive content like reels. Ministry of External Affairs joins Snapchat (Photo: Unsplash) UPDATED: Aug 7, 2026 07:45 IST The Ministry of External Affairs (MEA) on Thursday launched its official Snapchat account, becoming one of the first ministries to expand its footprint on the digital platform that is dominated by the Gen Z population. The development came as Prime Minister Narendra Modi urged his cabinet colleagues to bolster their social media presence by engaging with young minds through the use of interactive content like reels. Briefing on the latest development, Randhir Jaiswal, the spokesperson for the MEA, posted a video on X. “You followed us on X, on Instagram, and on LinkedIn. Follow us on Snapchat to hear more about what the Ministry of External Affairs does. Both in India and through our missions and posts abroad,” Jaiswal was heard saying. He also shared the video with the caption, “We’re now on Snapchat! Add us and stay connected for exclusive stories, updates, engaging content and more. Let’s Snap!” Nearly two weeks ago, Prime Minister
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