Former RCA Executive Val Pensa Launches Moonstruck Management & Marketing Firm

Pensa, who was head of marketing at RCA for five years, is a multi-time Women In Music honoree. Erik Melvin Trending on Billboard Former RCA Records head of marketing Val Pensa has left the label and is launching her own management and marketing firm Moonstruck, she announced today (Aug. 13). The new company will be based in Los Angeles. Related Prior to starting Moonstruck, Pensa spent 15 years at RCA, and was named senior vp/head of marketing in 2021. During her time at the label, Pensa oversaw marketing campaigns for the likes of Doja Cat, P!nk, Becky G, Pentatonix, Kygo, Tate McRae and more, and won three Clio Awards for her work on the marketing campaign for Sia’s 2014 hit single “Chandelier,” which reached No. 8 on the Hot 100, and has won 10 overall. She has appeared on Billboard’s 30 under 30 and 40 under 40 lists, and is a multi-time Billboard Women In Music honoree, most recently earlier this year. In 2023, Pensa was named Billboard’s Executive of the Week for her work on P!nk’s 10th studio album, Trustfall, which debuted at No. 2 on the Billboard 200 and became the singer’s ninth top 10 album. “Moonstruck means
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