Former Yahoo CEO Regrets Acquiring Tumblr Instead of Hulu or Netflix – The Wrap

former-yahoo-ceo-regrets-acquiring-tumblr-instead-of-hulu-or-netflix-–-the-wrap

Marissa Mayer also admits she ”hired the wrong COO“ during her time at the company Marissa Mayer at TechCrunch Disrupt 2019 In a conversation with Tech Brew, Former Google executive and Yahoo CEO Marissa Mayer talked future plans and past regrets, which included a moment of reflection when she looked back on the unsavory results of acquiring Tumblr over Netflix or Hulu, two of today’s most prominent streaming services. When asked about one thing she would’ve done differently during her time at Yahoo, she gave three examples. First, she noted she would’ve hired a different COO (“I would have hired [current Integral Ad Science CEO] Lisa Utzschneider, who became my chief revenue officer. And that would have been great.”) Second, she named the acquisition of Tumblr as a misfire, at least in part because it came at the cost of snagging Netflix or Hulu. As stated by Mayer, at the time, Netflix was worth $4 billion and Hulu was valued at $1.3 billion. In other words, a far cry from what they would be worth years later, up to and including present day. In the same timeframe, Tumblr has dwindled in value, going from trendy online social hotspot to withered
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