Founder says instant WhatsApp replies kill deep work: ‘You can’t work while answering non …

In today’s fast-paced work culture, replying instantly to messages is often seen as a badge of dedication. But one founder recently warned that this habit may be quietly destroying creativity and focus. Mahavir Chopra, founder of Beshak.org, shared his thoughts on X. (Mahavir Chopra/X) Mahavir Chopra, founder of Beshak.org, shared his thoughts on X (formerly Twitter) with a screenshot of a WhatsApp conversation with one of his employees. “I hate instant WhatsApp replies from my team. Yes, I know the general rule I hear is boss ko priority dena padta hain,” the caption of the post reads. One of Chopra’s employees replied almost immediately to a message, even after Chopra said it wasn’t that urgent. The employee explained that in their previous organisation, quick responses had been mandatory. Chopra pointed out that while fast replies may feel necessary, they make truly exceptional, creative work impossible. “It’s humanly impossible to do really exceptional work, specifically creative work, while your notifications are on,” he wrote. Instant replies block real work: In his post, Chopra criticised the culture of constant availability, particularly for non-priority questions. “People replying in microseconds on WhatsApp usually keep checking their phone, or worse, have notifications enabled on their
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