Four out of five digital users in India consider Snapchat as their fun, happy place, claims survey

On the occasion of the International Day of Happiness, YouGov, an international internet-based market research and data analytics firm, and Snap Inc, has published the results of their joint study, which was undertaken to assess consumer views and key trends that make the digital generation happy.The survey findings claim that 97% of users associate the terms Happy, Fun, Creative or Trendy with Snapchat. 87% users consider Snapchat as ‘the best’ platform compared to other platforms among the competition for using creative lenses/ filters, sharing special/happy moments with dear ones. 80% of users prefer Snapchat for celebrating festivals with loved ones.AR lenses are Snapchat’s #1 feature that aims to help celebrate festivals and special occasions with loved ones. According to the report, there is a lot of interest among users for Snapchat’s AR shopping try-on lenses. These try-on lenses add a playful twist to their shopping experience enabling them to find new and relevant products in a fun and practical way. Moreover, shopping using AR lenses aid in decision-making, with 4 in 5 users stating that they would be less likely to return clothing if they could try it on first.The respondents for the survey are said to have comprised an
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