From Clutter to Clarity: How Video is transforming B2B storytelling – Storyboard18

Inbox clutter. Feed fatigue. Most B2B content today looks the same. Because AI has flooded the market with impersonal sameness. But B2B buyers aren’t buying any of it. Attention is the new premium — and video is the upgrade. That’s where progressive marketers are pulling ahead. According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? We explored the reasons, nuances, and impact of video’s rise as a B2B storytelling format in the latest episode of CNBC-TV18 Storyboard18’s series, Decoding B2B: Marketing that Means Business, co-powered by LinkedIn, with Sachin Sharma, Head of LinkedIn Marketing Solutions, India, and Jill Kouri, Global Chief Marketing Officer at HCLTech. Building brand memorability through distinct voice and visual identity For brands, memorability is directly correlated to how distinct, novel, and cohesive their voice is. Looking back at HCLTech’s rebranding under the theme of ‘Supercharging progress’, Jill shared how a fresh, modern identity not only strengthened internal alignment but also helped them stand out in a ‘sea of sameness’. “It has really helped us break through to our existing clients, but
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