Ad For a brief period in the mid-2010s, Vine was the most exciting service on the internet. Back in early 2013, when it launched, it was a major driver for the short video format with its six-second GIF-like videos. Vine expanded its user base rapidly, with growth rates going as high as 403% over a half-year period in 2013, according to Statista. At its highest, it reportedly had 200 million users—and then it came to a halt, out-competed, out-innovated, and out-managed by Instagram, Snapchat, and what would eventually become TikTok. By 2016, Vine was no more. Still, the service’s legacy continues to live on to this day. It’s in the short video format it pioneered, and the specific brand of comedy that’s still as appealing as ever. Vine is also present through the careers it helped launch and the people in whom it lit the creative spark. Howieazy—or Howie, as he’s known to people in his day-to-day life—is one of them. “Vine motivated me to start making videos,” Howieazy says. “When it was a thing, I was more of a consumer than a creator, and I would watch KingBach and other Viners based around LA. I liked what they did
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From Vine to His Snapchat Payout: How Howieazy Became a Star Content Creator
