Fun Friday: YouTube, Whatsapp, Facebook are the most popular social media platforms in Singapore

With about 4.4mn YouTube users in the nation, Singaporeans spend an average of two hours on the app daily. Singapore has approximately 4.96mn social media users, review site Best In Singapore revealed. This accounts for about 84.4% of the country’s total population—and this number is projected reach up to 5.04mn in 2024. In terms of which social media platforms Singaporeans are mostly on, it is YouTube (4.4mn users) and WhatsApp (4.32mn). Singaporeans (88.7%) use YouTube on a daily basis—two hours per day—for general media consumption. In fact, the report noted that 45% of Singaporeans prefer YouTube to traditional TV shows; with 60% of them finding the platform useful when researching for products prior to any purchase. As for WhatsApp, locals mainly use it for pure online communication, which 87% of users prefer to use it as opposed to other platforms such as Messenger and WeChat. Looking at platforms solely for media consumption, however, Facebook comes after YouTube with 4.06mn users. Following suit is Instagram (3.22mn), LinkedIn (1.87mn), and TikTok (1.36mn). The full list of Singapore’s most popular social media platforms is shared in the lead image above. As for time spent on YouTube, more details are shared in the image…
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