Gen Alpha Loves McDonald's, YouTube, and Telling Parents What to Buy – Business Insider

Generation Alpha is the most plugged-in generation of children yet, and they are developing strong brand awareness by age 9. 37% of Gen Alpha parents said their kids’ favorite restaurant was McDonald’s, handily besting second-place Chick-fil-A’s 6%. The kids are also watching lots of YouTube, and asking their parents to buy stuff they see in stores. Loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. They’re not old enough to open their own checking account or drive to a store, but they are steering some important spending decisions — and companies are taking notice.With birth years starting in 2013, Generation Alpha is already the most plugged-in generation of children yet, developing some strikingly powerful brand affinities before they reach age 9, according to a recent survey from Morning Consult.Among the findings: kids love McDonald’s. Like, they’re really lovin’ it.Thirty-seven percent of Gen Alpha parents said the restaurant with the Golden Arches was their kids’ favorite, six times as many as those who said runner-up Chick-fil-A was their top choice. Morning Consult says these were open-ended, unaided responses — in other words, not chosen from a list. And while
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