Google set to kick off NFL Sunday Ticket on YouTube this weekend – Yahoo Finance

Google (GOOG, GOOGL) has ventured into the world of sports streaming by bringing the NFL Sunday Ticket to YouTube TV, providing fans across the United States access to out-of-market games.Yahoo Finance Senior Reporter Alexandra Canal reports that the season opener will be available on both Peacock and NBC, highlighting the trend of streamers exclusively airing NFL games. This list includes giants like Peacock, Amazon (AMZN), Warner Bros. Discovery (WBD) and ESPN+. NFL Commissioner Roger Goodell has emphasized his intent to expand the reach of the NFL, which will in return help streaming services and networks to increase engagement on their platforms.Yahoo Finance Reporter Josh Schafer explains while the NFL is protective of its media rights, companies have began to invest. Amazon’s $1 billion deal for one game a week is already making waves, with potential benefits for both the NFL and Amazon in expanding their consumer base.Video TranscriptJULIE HYMAN: Streaming giants are also betting big on sports. Google entering the field this season with NFL Sunday Ticket on YouTube TV. The service allows fans from across the US to access all out-of-market games. With more, we’re joined by Yahoo Finance’s Josh Schafer and Allie Canal to talk us through what
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