Tumblr becomes the first social platform to leverage Verity™, the only contextual solution with MRC content-level accreditation for contextual analysis, brand safety and suitability GumGum, a contextual-first global digital advertising platform, today announced a partnership with social network Tumblr, owned and operated by Automattic, to introduce GumGum’s advanced contextual targeting capabilities across the platform. Tumblr now becomes the first social platform to be supported by GumGum’s proprietary contextual solution, Verity™. And Tumblr, which helped establish GIFs as a popular visual message, will now be able to access cutting-edge technologies that can read video, audio, text , and image signals on a frame-by-frame basis, allowing for greatly enhanced contextual and brand safety analysis and targeting. As part of this partnership, GumGum will be the first contextual provider to provide GIF support. GumGum is the first independent ad tech provider to have achieved the Media Rating Council’s content-level accreditation for contextual analysis, brand safety and suitability. This recognizes that GumGum’s contextual solution Verity™ is able to analyze all of the key data signals within digital environments, including text, image, video and audio. Marketing Technology News: Virtual Pangea Reveals Plans for the First Multilayered Metaverse “GumGum has always believed that the future of our…
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GumGum Announces Industry First Contextual Partnership with Tumblr – MarTech Series
