Have you heard? MrBeast has lobbyists, Joely Live signs with WME, and “the great lock-in” arrives

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, MrBeast is as busy as ever, a top podcaster has new agency representation, and Gen Z is locking in for the fall season. Creator commotion MrBeast has more lobbyists in North Carolina than several major corporations. A post on X revealed some of the individuals — including former Republican State Senator Tom Apodaca — who are lobbying on MrBeast’s behalf in his home state. Given the amount of legwork that goes into a typical MrBeast clip, his desire for close relationships with local government officials makes sense. Subscribe for daily Tubefilter Top Stories Subscribe Kai Cenat celebrates Mafiathon 3 with a custom Fortnite skin. The streamer chose a black-and-orange get-up as his form of representation within the world of Fortnite. If you’ve been following along with Cenat’s Twitch subathon, you’ll want to get your hands on these virtual items by Any Means Possible. Megan Thee Stallion hit Adin Ross with a musical lawsuit. The rapper hired a mariachi band to travel to Ross’ house and deliver court papers to the contentious streamer. Meg alleges that
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