Heinz, Iceland, LinkedIn: Everything that matters this morning – Marketing Week

Iceland expands Uber Eats tie-up to additional 200 stores Supermarket Iceland is introducing rapid delivery with Uber Eats to a further 200 stores, as part of its commitment to “make customers’ lives easier”. The additional stores will be added to the Uber Eats platform from April, the Grocer reports, bringing the total to over 300. Approximately 3,000 Iceland products are available for delivery in as little as 20 minutes. “Iceland is committed to delivering a wide range of everyday essentials as well as big brand products at great value,” said Iceland trading director Andrew Staniland. “Finding solutions to make customers’ lives easier is key and this partnership does just that.” Iceland first partnered with Uber Eats in 2020 from its Hackney branch in London. Several supermarkets have partnership deals with Uber Eat’s rival Deliveroo, including Co-op, Morrisons and Waitrose. Sainsbury’s products are available on both platforms. Meanwhile, Iceland claims its peak home delivery capacity has increased by 375% since 2020 as it ramps up its online capabilities, having identified this as a key source of growth for the business. READ MORE: Iceland to offer Uber Eats delivery from 200 more stores Businesses raise concerns as government cuts free Covid testing…
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