Helping Creators Test Content and Earn Rewards | Meta – Facebook

Today we’re announcing new ways for creators to test their content and understand performance to grow on Facebook. All of this is made possible in professional dashboard, our one-stop-shop for all creator resources. Test Different Reels Content to See What Works Best Selecting the right image and text to accompany your reel helps draw your audience in, but it can be hard to know what will resonate. We’re rolling out a Reels A/B testing tool that allows creators to test different captions and thumbnails on their mobile device to see which one performs best.  While creating a Reel on mobile, you can test up to four different captions or thumbnails. Results of the test will appear in your professional dashboard and we’ll automatically display the winning variant on your profile or page unless you change it. We’re also experimenting with incorporating generative AI to help you create different caption and thumbnail options in the future. You can now also easily create Reels from your existing video posts and livestreams. On mobile, select from Your Content within the Reels composer and add finishing touches before posting to Facebook. Track Your Progress and Earn Rewards Over the past year, we’ve rolled out
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