André Stringer tells LBB’s April Summers about his directorial approach to Gatorade’s latest campaign, and why he views a treatment as a creative playground for exploring ideas If you’re planning to launch a new brand, product or service, André Stringer is the first person to call. Over the course of his 30 year career, the talented writer, producer, director and co-founder of DOMO has been brought in to direct the launch of numerous new drops for the likes of global brands such as Under Armour, Apple, and Beats. His recent work for Gatorade saw him take on the role of creative conduit between the brand and creative agency, Big Spaceship. André unwrapped their ideas, translating them into an accurate and authentic brand language. Having injected the campaign with a palpable sense of raw energy and explosivity, he was able to accurately convey the true power of Gatorade’s new energy drink, Fast Twitch. The finished film is electric. Leading an all-star cast of pro athletes – George Kittle, Kahleah Copper, Francisco Lindor, Zion Williamson, and Stefon Diggs – André successfully steered the talent towards high impact performances, leveraging the pulsating soundtrack to create a heightened sense of interactivity and immersion. Walking LBB
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How André Stringer Captured the Essence of Gatorade's Fast Twitch Campaign | LBBOnline
