How Gen Z Is Driving the Adoption of Generative AI in the U.K. – The Hollywood Reporter

The adoption of Generative Artificial Intelligence (GenAI) in the U.K. is driven by teenagers and children, according to a new study from media regulator Ofcom. “Gen Z driving early adoption,” it says in the summary of the latest version of its annual Ofcom Online Nation 2023 report, published just after midnight London time on Tuesday. Generation Z is defined as people “born between the late 1990s and the early 2010s.” Especially the younger members of that group have been embracing AI. “Four in five (79 percent) online teenagers aged 13-17 now use Generative AI tools and services, with a significant minority of younger children aged 7-12 also adopting the technology (40 percent),” according to Ofcom. “Adult internet users aged 16 and above are, on average, comparatively more reluctant users of Generative AI (31 percent).” Meanwhile, 69 percent of respondents said they have never used the technology. Of those, 24 percent “have no idea what it is,” the survey found. Ofcom defines Generative AI broadly as “algorithms that can create new content, including text, images, video and code, in response to a prompt.” Services covered by the definition include ChatGPT, Snapchat My AI, Midjourney or Bing chat, and DALL-E. Snapchat My AI
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