How getting 'canceled' can actually prolong a YouTuber's career

Cancel culture is a relatively recent term for an online phenomenon characterized by people being called out and publicly shamed for perceived problematic behavior. The phenomenon frequently affects influencers and internet celebrities. Despite the negative attention of being “cancelled,” famous YouTuber such as James Charles and the Paul brothers have seemingly benefited from certain cancelation events. Smaller YouTubers like beauty gurus Tati Westbrook and Laura Lee hit a wall in terms of growth after they were “cancelled,” in part because of how they responded to the pressure. This is part of Insider’s “uncancelable” series, which uses data to analyze cancel culture.  Visit Insider’s homepage for more stories. For online celebrities, getting “canceled” is almost an inevitability.Cancel culture is a relatively recent term for an online phenomenon characterized by people being called out and publicly shamed for perceived problematic behavior. For influencers, whose lives are ruled by social media, being cancelled can result in a massive loss in followers, an attack on their public image, and the loss of sponsorships and other forms of income.But for some of the most well-known online figures, many of whom reside on YouTube, cancelation can also provide a significant, enduring career boost, according to a…
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