How Laufey Landed the Biggest Jazz Album In Years With ‘A Matter of Time’ – Billboard

Over the past several years, few music industry stories have been quite so unusually successful as that of Laufey.  The Iceland-born 26-year-old singer and multi-instrumentalist arrived on the scene with the EP Typical of Me in 2021, released independently through AWAL, before releasing her debut album Everything I Know About Love the following year. But it was 2023’s Bewitched that catapulted her into the mainstream consciousness, debuting at No. 18 on the Billboard 200 and ultimately winning a Grammy Award for best traditional pop vocal album. All of which seems like a story that, while not exactly straightforward, is not particularly unheard of.  Related The difference, for Laufey, is that she isn’t really making traditional pop vocal music: instead, the supremely talented artist is bringing a blend of jazz and classical music into the pop realm for a mainstream Gen Z audience in a way that hasn’t really ever happened before — and is still doing it independently through AWAL. This week, her third album, A Matter Of Time, debuted at No. 4 on the Billboard 200 and at No. 1 on four separate Billboard charts —  Independent Albums, Jazz Albums, Traditional Jazz Albums and Vinyl Albums — and became the highest-charting jazz album
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