How Olipop Uses Creator-Led Sports Content To Win New Fans On YouTube – Forbes

YouTube Is the Most Valuable Sports Media Network Younger audiences don’t watch sports the way their parents did. They’re not sitting through full games or waiting for highlights on SportsCenter. They’re watching on YouTube, where athletes and creators are driving something more dynamic than traditional sports coverage ever allowed. According to YouTube CEO Neal Mohan, sports content on YouTube grew 45% last year and topped 35 billion hours of viewership. Behind that growth is the rise of athlete-driven storytelling, creator-led formats, and fan communities that live far beyond the final score. LOS ANGELES, CA – FEBRUARY 28: YouTube Chief Product Officer Neal Mohan speaks onstage during the … More YouTube TV announcement at YouTube Space LA on February 28, 2017 in Los Angeles, California. (Photo by Jeff Kravitz/FilmMagic for YouTube) getty The Age Of The Producer Economy For athletes and creators building IP, YouTube offers access to a massive global audience, creative control, and monetization tools to build entertainment properties without waiting for a green light. Shot for Netflix, Built for YouTube: Shanked It looks like it belongs on Netflix, but Shanked , a scripted golf comedy, launched on YouTube. Think The Office meets Caddyshack, set at a fictional country
Read More