How Social Audio Delivers on Brand Storytelling – Business 2 Community

Audio as a form of media has been growing steadily for years. But with the recent rise of social audio platforms and their democratization of social spaces, brands found in audio a gap with exciting opportunities for connecting with audiences. What’s better is that these audiences are some of the most engaged in media, allowing for higher retention and engagement than traditional media.So, why exactly is brand storytelling on social audio important for brands? Let’s look at what makes audio such a growing industry and the potential it holds for business.Why Audio?Content like podcasts, audiobooks, and social audio have a retention rate twice as high as written content. In the age of short attention spans, the conscious listening audio provides is gold. Additionally, audio doesn’t require listeners to stop what they’re doing to consume it. Listeners are often at the gym, in their car, or even grocery shopping. They’re busy with their hands while actively listening, which also means they’re less likely to skip through ads when they encounter them.Audio Goes SocialDespite audio being a rising star on its own, like we’ve seen on Podcasts, social audio only came into the spotlight after Clubhouse, the live conversation app, gained popularity.…
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