YouTube, Instagram, and TikTok have all recently launched a suite of social commerce tools. For influencers, this surge means new revenue opportunities and ways to connect with fans. A recent report breaks down how social commerce fits into the creator economy. The social shopping race has already begun to heat up among platforms like TikTok, Instagram, and YouTube, which are all competing to win over influencers and consumers this year.But as the trend begins to move to the forefront of social media in the US, how are these platforms approaching the new revenue opportunity?A recent study, conducted by the marketing agency Influencer Marketing Factory, surveyed over 1,000 users between 18 and 54 years old based in the US to help understand their preferences when it comes to online shopping, livestream shopping, and social commerce .According to the report, 82% of respondents have discovered a product on social media and purchased it directly on their phones. 57% of the people surveyed said they have purchased something during a livestream shopping event, and 39% strongly agree that they like to discover new products during live shopping events.”We use Instagram often to engage with our target audience,” Melanie Bedwell, ecommerce manager at the beverage…
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How Social-Media Users Shop on YouTube, Instagram, and Other Platforms – Business Insider
