How Sony is revolutionizing the world of vlogging and video content space – Digital Studio …

If content is king, video content is the emperor. As a platform, video has the unique ability to combine elements of all content types, be it text, sound, images, or movement. Even as the demand of the communications world evolves, video blogging or vlogging as it is commonly known, has emerged as one of the world’s most consumed content forms. While Facebook has over 8 billion video views per day, social videos generate 1,200% more shares than text and image content combined. In fact, mobile video consumption rises by 100% every year and viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. According to a recent report, online videos will make up more than 82% of all consumer internet traffic this year, which is 15 times higher than it was in 2017. On social media platforms such as Vimeo and YouTube, people view over one billion hours of video every day. As social media becomes increasingly become vlogger-centric, audiences are seeking bite-sized video content. Vlogging has grown rapidly in the Middle East and Africa, with leading content creators (or influencers) leverage the power of social media and stunning…
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