How to create a LinkedIn Poll for quick, valuable engagement – ZDNet

ShutterstockLinkedIn is arguably the social media site for working professionals to establish their brand. But while posts, shares, and updates can establish a presence, there are better — and even more efficient — ways to build engagement within the platform. Creating a LinkedIn Poll is one of the most effective ways to engage with current and potential members of your online community. Before you think, “That’s too much work,” here’s a little secret: Creating and managing a poll actually takes less brain power than curating the perfect post for both you and viewers. The process takes less than 5 minutes (especially once you become proficient) and after you hit “Publish,” the stress of it all is out of your hands. Plus, polls aren’t just a simple way to get your questions answered, they show that you (or your company) are interested in the public’s opinion and feedback. With that in mind, here’s a step-by-step guide to creating a LinkedIn post on both a mobile device and a computer. More: IT leaders aren’t getting listened to, and they’re ready to walk awayBefore you get startedHere are a few important things to keep in mind as you create and share your first LinkedIn Poll. Use hashtags: To…
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