How To Limit Instagram From Using Your Data For AI And Ads – Engadget

You can keep Instagram from using your activity outside the app to influence the ads you get. Charles-McClintock Wilson/Shutterstock Instagram can make an ad feel almost telepathic. Browse a product on another site, and an ad for the same thing may appear in your feed minutes later. Despite its uncanny accuracy, Meta says it doesn’t use your phone’s microphone to listen in on your conversations to serve those ads. A retailer, app or other business may instead have sent it information about your visit, purchase or another interaction. There’s no master switch that stops Instagram from collecting or using data. Meta can still learn from what you search for, watch, like, follow, post and click inside Instagram. It also receives device and network information, location-related signals, data from businesses and information shared across connected accounts. On top of that, Meta AI can use Facebook and Instagram activity to tailor its recommendations, too. The best approach to limiting what Instagram can track is to check settings for each of these sources separately. Turn off personalization from other businesses Novak Bozovic for Engadget Meta began rolling out a broader Activity from other businesses control in July 2026. It’s replacing Your activity off Meta technologies
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