How to Make Cold Calls That Will Get a Meeting with Important Prospects

Not long ago, I had a client ask me some questions regarding cold calling techniques. Specifically, he said that he had conducted some market research and generated a list of medium to large size businesses he felt could benefit from his product and services. He wanted to reach out to them but was not sure about the best way to get a meeting with the prospects since they didn’t know him from Adam. He didn’t want to get off on the wrong foot by soliciting them right out of the gate. I believe this is a common problem for many small business owners that lack a silver bullet solution.Having made hundreds of cold calls with various results, here are a few tips and ideas that have proven to be the most effective for me to get a meeting with an important prospect.LinkedIn MethodIf I have the name of the prospect that I want to target, I first see if the prospect has connections with anyone on my LinkedIn network. I add all of my current and past clients to my LinkedIn network, provided they have a LinkedIn account. I have discovered that many folks on LinkedIn connect with suppliers, vendors,…
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