How To Optimize LinkedIn When Applying For The MBA – Poets&Quants

It’s no secret that your social media posts are fair game to the MBA admissions committee. Nearly two-thirds of MBA admissions officers visit an applicant’s social media profiles to aid their decision-making, according to survey data from Kapan Test Prep in 2021. Kaplan reports that 36% of admissions officers visit applicants’ social media profiles like Facebook, TikTok, and Instagram to learn more, and of those, 58% say that what they found had a negative impact, up significantly from 32 percent in 2019 (42% found something that had a positive impact). The good news is that you can – and should – use this information to your advantage. Because LinkedIn is the most professional among the various social media channels you may be using, it’s of special interest to admissions. A robust presence on LinkedIn is a must-have. As former Associate Director of Admissions at Berkeley Haas, my colleagues and I were looking for consistency across an applicant’s personal and professional identities. Do you seem like the person you represented in your application materials? How does your LinkedIn profile reflect your personal brand? If you’re invited to join our MBA community, will you represent our school well? And when coaching MBA hopefuls
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