How to save your company director from being radicalised on LinkedIn – The Spinoff

It’s not just kids who can get themselves into trouble on social media.  This week we have, yet again, seen just how grave the consequences can be when experienced senior company directors spend too much time on social media. Rob Campbell has lost his position as chair of newly-established health authority Te Whatu Ora due to comments made on LinkedIn, an established social network which is surging in popularity for wealthy older businessmen scouting for a forum to air their opinions on the issues of the day.  While designed as a professional network and online CV, due to the algorithms which promote or bury content according to how much engagement it generates, many experienced company directors can find themselves chasing “thumbs up”, “love heart” or “clapping symbol”, even at the expense of their careers – as Campbell discovered yesterday, after being summarily fired from one of his jobs. These directors are in some ways radicalised by this environment, and might start posting pictures of themselves on motorcycles, as Campbell has done, or valuing comments and reactions from their online friends even more than the mundane day-to-day constraints of their job. In this case, colleagues and whānau might want to try
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