HubSpot and LinkedIn reveal challenges Australian marketers face – Mediaweek

This includes macroeconomic hurdles, areas of focus, ways of working, and adapting strategies for local nuances HubSpot and LinkedIn have revealed the findings of a joint research report, by YouGov, on the challenges facing marketers in Australia. This includes macroeconomic hurdles, areas of focus, ways of working, and adapting strategies for local nuances.Misalignment between global and local marketing teams drains valuable resourcesIn the Hubspot and LinkedIn research, Marketers say local requirements are kept in mind by HQ when making decisions, however, the majority (86%) agree that they spend too much time educating their HQ on Australian nuances and needs. In fact, nearly half (49%) of marketing decision-makers in Australia are of the opinion that senior leaders in regional or global offices are often misaligned with local marketing. There is a lack of understanding around the channels that are most effective in markets, where the areas of greatest impact are, and in some cases, there’s an assumption that a global approach will work the same way in every market. Interestingly, CMOs (41%) and VPs or equivalent (33%) are more likely to cite this than managers (29%).Growth challenges top of the agenda for marketers In a state of continued economic uncertainty, nearly all (99%)…
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