I love YouTube Premium – but it still needs these 5 upgrades in 2026 to make it perfect

YouTube Premium can get better (Image credit: Google / Future) If you’re a long-time TechRadar reader then you’ll know that I’ve previously written about how great YouTube Premium is. It’s probably the last digital subscription I’d give up, and that includes the likes of Netflix and my Google cloud storage – that’s how much value I get from my £12.99 a month ($13.99 in the US, and AU$16.99 in Australia). I won’t go into detail again about everything that I love about YouTube Premium, but never having to sit through a single ad transforms the viewing experience – sign up for a free trial or test the service for a month and you’ll see what I mean. Once you go back to the ad-supported tier, it’s incredibly jarring. However, that doesn’t mean YouTube Premium is perfect – not yet – and I do have some feature requests that would make the service even more appealing, and perhaps attract another swath of subscribers. Just in case there’s anyone from the YouTube team reading, here’s what else I’d like to see. 1. A proper incognito mode YouTube’s incognito mode brings back the adverts (Image credit: Future) Switching to Incognito mode at the
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