I Spent a Day Scrolling on Sora. The Music Industry Should Pay Attention. – Billboard

OpenAI is taking on TikTok with an AI video generator and social app. Could it spell the end to digital marketing, social media and rights management as we know it? In this photo illustration, The Sora 2 logo is displayed on a smartphone with an Open AI logo in the background. SOPA Images/LightRocket via Getty Images Trending on Billboard Ronald McDonald DJing a Boiler Room set. SpongeBob flexing to phonk music while standing beside a sports car. Donkey Kong rapping about his bench presses. This is the weird new world of Sora 2, a generative video platform from OpenAI that doubles as a short-form social media app. Launched on Tuesday (Sept. 30) on an invite-only basis, this app is essentially TikTok — except everything is fake. And while it would be easy to dismiss it as just an “AI slop machine,” as many detractors have, it could also prove to be the future of social media — and a majorly disruptive force in the music industry. It’s clear from just a few minutes on the app that Sora uses a lot of music to score its videos. What’s not clear is if Sora has struck any licensing agreements with the
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