I tried Shake Shack’s new Clubhouse Pimento Cheese menu. It puts a fun spin on a classic …

Shake Shack debuted a new menu on March 31: the Clubhouse Pimento Cheese menu. It includes two new sandwiches and a new side for the chain’s chicken bites. I tried the new items and left with a new pimento obsession. Little did I know that when I walked into the Shake Shack Innovation Kitchen on a March afternoon, I’d be walking out with a new favorite food: pimento cheese. As a lifelong New Yorker (with a brief interlude in New Orleans, where I somehow missed pimento cheese in favor of other Southern staples), I don’t have much experience with this spread (or dip), which is traditionally made with cheese, mayonnaise, and pimento peppers. However, as I learned during my visit to try Shake Shake’s new Clubhouse Pimento Cheese menu, it’s a huge deal in the Southern US. In fact, it’s been called the caviar of the South. You may be asking: Why is Shake Shack’s menu called the Clubhouse Pimento Cheese menu? Great question, and one I had myself. The answer? It has to do with the Masters, which gets underway next week. Pimento cheese sandwiches are offered for sale during a practice round prior to the Masters at Augusta
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