ICYMI: Insight on Advertising and Marketing in the Automotive Sector – Morgan Lewis

BLOG POST Tech & Sourcing @ Morgan Lewis TECHNOLOGY TRANSACTIONS, OUTSOURCING, AND COMMERCIAL CONTRACTS NEWS FOR LAWYERS AND SOURCING PROFESSIONALS In an earlier two-part series (Part 1 and Part 2), we explored key factors for companies and influencers to consider when drafting and negotiating influencer agreements to advertise and market products and services on social media. In a recent Insight, associates Caitlin Zeytoonian and L. Felipe Escobedo delved into the dynamic world of advertising and marketing within the automotive industry, with a particular focus on the intricate landscape shaped by influencer content and media generated by artificial intelligence. As advertisers navigate this rapidly evolving environment, they face a complex array of legal considerations and risks that demand careful attention and strategic foresight. Read the full Insight >>
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