The idli-dosa batter sold by a Bengaluru-based food start-up has been at the receiving end of malicious Twitter propaganda. It began when a user, Srinivasa S.G., took to Twitter to allege that iD used cattle bones and calf rennet in its many products, including the idli-dosa batter. “All the Chennai stores or supermarkets are selling the Idli/dosa paste produced and marketed by iD Foods!! Do you know they mix cows bones & calf rennet to make volume of the batter?”.Srinivasa wrote on the popular micro-blogging platform. Srinivasa’s tweet, shared widely across social media including WhatsApp, created quite a furore. Meanwhile, tweets to Srinivasa, who proclaims to be a “proud Hindu/Indian”, asking him to verify the source of this information went unanswered. They were soon drowned by inflammatory attacks on the company and its owners. iD Fresh Food termed the allegations as “baseless and fake propaganda” aimed at undermining the trust of millions of its customers. “We would like to clearly specify that iD uses only vegetarian ingredients to make its products. iD Idli-dosa batter is made from rice, urad dal, fenugreek and RO-water only, which are 100 per cent natural and vegetarian agri-commodities. There are no animal extracts used in…
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iD Fresh Food rejects Twitter propaganda it used cow bones in batter – The Week
