Illinois State University student consulting team develops influencer strategy for Riddell

A team of Illinois State University students participated in the Innovation Consulting Community (ICC), an interdisciplinary client-based course, to assist Riddell, the long-standing leader in football head protection and protective athletic equipment, which services programs across the United States in addition to professional leagues such as the National Football League (NFL). The student team conducted research and brainstormed ideas to create a strategic plan for their client to identify, engage, and execute various influencer campaigns. The three main areas of the team’s focus were InSite Analytics, Tru-Fit technology (Axiom helmet), and an apparel growth strategy. Alondra Zagal, a public relations major, stepped in as the project manager, leading the team through ambiguity to achieve their professional, final deliverable. “While there were challenges along the way, the sense of accomplishment at the end made it all worthwhile.” Zagal also noted that this project strengthened her skills in project management, teamwork, and client communication skills, which are essential for her future career in public relations. Faculty coach, Professor Peter Kaufman, was thrilled to work on this project, having grown up with the Riddell brand, stating he was especially impressed by the student consulting team’s work ethic, creativity, and resilience, important factors for
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