In competing with TikTok, YouTube might destroy itself – Jackson Progress-Argus

When TikTok launched in 2016, it led the social media push toward short-form content. Studies have been conducted in recent years on the impact of TikTok’s specific and — at the time — new iteration of a social media algorithm. The impact of the app on the attention spans of its users has become so intense that it was given a special name: TikTok brain. The impact on other social media companies has been just as profound. YouTube launched YouTube Shorts just about three years ago in an effort to stake its flag in the short-form content arena. Instagram launched its own answer to TikTok — Instagram Reels — at around the same time.  Recommended for you
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