Inside the Intimate, A-List Concerts Being Held in Pizza Joints, Backyards & New York Lofts

It costs $1,000 to $2,000 to sit on one of the green velvet couches in what was once Chung King Studios on Centre Street in Manhattan. There, a group of Wall Streeters, media and entertainment executives, real estate moguls and celebrities have gathered to see performances — which amplify and raise money for different social causes — by Paul Simon, Nile Rodgers & Chic, Trombone Shorty, Elvis Costello and, most recently, Maren Morris, at a venue in the Hamptons. But don’t bother looking for tickets online — they’re not on sale to the general public. “Sponsors bring in their people and the rest of the room is curated to expose the nonprofits to a select group of people they otherwise would not be able to connect to,” says luxury real estate broker Greg Williamson, who co-founded The Soho Sessions with global event planner Nicole Rechter. “The demand is enormous.” Trending on Billboard Related The exclusive room, accessible by a freight elevator, seats 175 guests; in the concert series’ four-year history, they have included Jerry Seinfeld, Whoopi Goldberg, Tracy Morgan, John Turturro, Gina Gershon, Steve Guttenberg, Susan Sarandon and Amy Schumer. (The velvet couches are the first two rows.) “We try
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