Instagram Adds Reels Replies, Providing Another Way to Tap into Short-Form Video | Social …

It’s been in testing for a while, but today, Instagram has officially announced that users can now reply to post comments with Reels, providing another way to integrate Reels into the Instagram process. As you can see in this example, now, when you reply to a comment on a post, you’ll also have the option to tap on the blue Reels button to create a video reply, which will then appear as a sticker that you can send to the commentor. Here’s another look at the process in action (via @TheBKH): It’s another way to help Instagram boost engagement, while also leaning into the short-form video trend. It’s also, unsurprisingly, almost identical to the same feature that TikTok added in June last year. Instagram’s added some new color options to the sticker, but essentially it’s the same thing. Which, given Instagram’s more recent history, is pretty much par for the course – though you will be able to reply to comments on regular posts and videos with Reels too, which expands the function a little. On one hand, as with all of Instagram’s copycat functions, it feels a little cheap, a little stale maybe to see it simply re-create what…
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