Instagram admits it has been recommending too much Creed – San Francisco Chronicle

Instagram says it has been recommending Creed’s 1999 hit “Higher” to more users than intended because of an error.  Owen Sweeney/Invision/AP Instagram has a song it really wants you to hear. It doesn’t seem to matter whether you’re posting a picture of your cat, your dinner or a particularly nice sunset: The social media platform has repeatedly been suggesting Creed’s 1999 rock anthem “Higher.” And it turns out users weren’t imagining it. Instagram, the Bay Area social media company owned by Meta, acknowledged Thursday that a problem with its music recommendations was causing the song to appear for more people than intended. The company said its engineering team was investigating and working on a fix, though it has not explained what went wrong. Article continues below this ad The recurring recommendations had become a running joke online, with users wondering why a song that peaked during the late-1990s rock boom seemed to be the soundtrack Instagram had selected for just about everything. “I can’t prove it but pretty sure Creed is paying META to suggest their song ‘Higher’ on all Instagram Stories,” one user wrote on X in August. “Higher,” released on Creed’s second album, “Human Clay,” became one of
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