Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform. How it works: Image ads are displayed to Instagram users directly on Reel content – so there is no interruption to the person watching the Reels. These ads are designed specifically to seamlessly blend into Reel content, meaning the user experience isn’t compromised. Why we care: Too many ads on Instagram could be problematic for both users and advertisers; users could become irritated by constant interruptions, resulting in less engagement for advertisers. However, as Ads on Reels has been created to not disturb the user experience, it could prove to be a great solution for marketers to reach a significant segment of Instagram’s 2 billion active users. Get the daily newsletter search marketers rely on. Why now? Since its launch, Ads on Reels has witnessed rapid growth, with people re-sharing them more than 2 billion times a day – a number that has doubled over
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Instagram Ads on Reels now available to more marketers – Search Engine Land
