Instagram Kills Full-Screen Feed After Kardashians Backlash – Business Insider

instagram-kills-full-screen-feed-after-kardashians-backlash-–-business-insider

Instagram will phase out its full-screen test in the coming weeks. It has been focusing more on video in an apparent effort to compete with TikTok. The changes were met with harsh criticism from many, including influencers and the Kardashians. Loading Something is loading. That didn’t take long. Amid growing criticism, Instagram said on Thursday that it was walking back some of its recently announced changes, including a full-screen version of the app.”I’m glad we took a risk — if we’re not failing every once in a while, we’re not thinking big enough or bold enough,” Instagram boss Adam Mosseri told Casey Newton’s Platformer on Thursday. “But we definitely need to take a big step back and regroup. [When] we’ve learned a lot, then we come back with some sort of new idea or iteration. So we’re going to work through that.”Instagram had been testing full-screen videos and photos, similar to competitor TikTok, which will soon be phased out, according to Platformer.  Instagram has been focusing more on video recently in an apparent effort to compete with TikTok, but it has resulted in growing criticism, including from influencer and model Kylie Jenner, who has over 300 million followers on Instagram. She shared a…
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