Products Events & Resources Events Register for an upcoming webinar and track which industry events our analysts attend. Learn More → About Article by Rachel Wolff | Apr 13, 2026 The news: Instagram now allows creators to use affiliate links to tag products in Reels and earn commissions on resulting sales, platform head Adam Mosseri announced last week . This marks Instagram’s second attempt at an affiliate program after sunsetting its previous experiment in 2022. Why now? Instagram is keen to capitalize on the booming social commerce opportunity . We expect social commerce sales to surpass $100 billion for the first time this year, while more than half of social network users will also be social buyers.
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Instagram launches affiliate program as its shopping influence slips – eMarketer
Instagram launches affiliate program as its shopping influence slips – eMarketer