Instagram puts content creation front and center by ditching the Shop tab – XDA Developers

In an effort to put creation tools front and center in its app, Instagram will remove the Shop tab starting next month. Instagram is putting focus back on creation with its upcoming app update, removing the Shop tab from its home menu, giving more presence to the options that allows users to post images and video, along with the Reels tab. The news comes from Instagram’s Help Center, which sheds light on the change. While the Shop tab will stick around for the month of January, it will be removed starting next month. While this change does seem drastic, it doesn’t come quite as a shock, considering that it was first seen in testing some months back, indicating that the app would be putting more focus on creation. While the change will certainly be a welcome one for those that just want to focus on the art of creation, it’s unclear just how much this will affect sales of products and businesses. Although the Shop tab will be taking a backseat, Instagram won’t be removing the ability to shop from within the app. Users will still have the chance to purchase products on the platform through tagged products on posts
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